BTM feature in Co-op Festive TV advert
The BTM Band from Wales perform Fairytale of New York’ by the Pogues in the Co-op’s Festive ad campaign as Christmas approaches. The campaign that focusses on the warmth of family moments launched on 1st December with BTM Band providing the soundtrack.
The band were selected to appear in the advert as they are one of more than 4,000 beneficiaries of the Co-op’s Membership Scheme, which has raised £17 million for charity. The band intends to use its funds to buy new music and to refurbish instruments for their youth bands.
Advert director Stacey Wall added: "Once I heard the talented members of the BTM Band playing their version of the classic Pogues track, I knew all I needed to do was stay out of the way and make certain the cameras were rolling."
Commenting on the project, BTM Next Generation Band MD Mark Hutcherson stated: "We're absolutely thrilled. It's been a very exciting project to be part of and we've been bursting to share our news with people and to see our band on television this Christmas. The support of the Co-op makes a huge difference to the band which thrives on co-operation and community spirit. We focus on encouraging new players, of any age and the progression of our children and young people is of paramount importance."
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